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Behind the Business


[CIT: Behind the Business - Dunkin Brands]

The fifth installment of CIT: BEHIND THE BUSINESS, hosted by notable business strategist and journalist Andrew Shapiro, features an interview with Jon L. Luther, chairman and CEO of Dunkin' Brands.


A veteran of the food-service industry, Jon is a proven leader at creative brand development and at satisfying consumers who seek quality, convenience, and value in a quick service restaurant setting. In 2005, Jon was the recipient of the Nation's Restaurant News Golden Chain award, and in 2006, he received the Chain Leadership award from Chain Leader magazine.

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Jon L. Luther Videos

  1. part 1
    Getting Started in the Restaurant Business
  2. part 2
    Importance of Continuous Learning
  3. part 3
    Popeyes: Beyond Fried Chicken
  4. part 4
    Liberating Dunkin' Brands
  5. part 5
    Coffee Breakthrough
  6. part 6
    Dunkin Franchise Model
  7. part 7
    Brand Repositioning: "America Runs on Dunkin"
  8. part 8
    Extending The Brand
  9. part 9
    Baskin Robbins: "America's favorite ice cream store
  10. part 10
    Social and Environmental

  1. Video Podcast
    Dunkin Brands Video

  2. Audio Podcast
    Dunkin Brands Audio
Jon Luther - Full Bio

ABOUT JON L. LUTHER

Jon L. Luther was named chief executive officer of Dunkin' Brands in January 2003 and chairman in March 2006. A veteran of the food-service industry, Jon is a proven leader at creative brand development and at satisfying consumers who seek quality, convenience, and value in a quick service restaurant setting. From February 1997 until December 2002, Jon was president of Popeyes Chicken & Biscuits, a division of AFC Enterprises. During his term, the company's store count grew 67 percent to 1,672 units, while average annual unit volume grew to over $1 million, the highest in the chicken QSR category. With Jon at the helm, Popeyes won industry awards for menu strategy, store re-design, and customer satisfaction.